Emerging Communicators Step into the Spotlight
On June 18-19, Brazzaville became a crucible for PR innovation as third-year students from the Science and Techniques of Communication (Stc) program presented their public relations projects. Tasked with creating PR strategies for companies across various sectors, these aspiring communicators aimed to bridge the gap between theoretical knowledge and practical application in an ever-evolving field.
Diverse Projects Reflect Expansive Interests
The students, grouped into 14 teams, tackled projects encompassing sectors from agro-food to technological innovation, environmental protection, automotive, entrepreneurship, and sustainable development. This variety not only highlighted the multifaceted nature of communication but also underscored the competencies needed in today’s global landscape.
Innovative Strategies for a Modern Economy
Among the participants, Guina Kounghat focused on a tech innovation firm, emphasizing its role in harnessing local innovation, especially among youth and female entrepreneurs. Her project sought to address a burgeoning demand for structured support within the tech sector.
Building Future Leaders in Communication
Another student, Nature Mouanda, showcased an apparel company that prioritizes quality and adaptability to social realities. His presentation highlighted the importance of aligning business strategies with consumer demands. Encouraged by the quality of education in communication, Mouanda rallied his peers to continue pursuing this dynamic field.
Student Dieu Simple Galouo remarked on the importance of practical exposure, citing the myriad conferences and meetings as crucial components of their development. ‘In an information society dominated by digital expansion, diversifying skills in information and communication is imperative,’ Galouo noted.
Academic Mentorship and Lifelong Learning
Dr. Jésus Destin Sondzo, a mentor to these students, reinforced the significance of communicators in corporate governance. Praising their presentations for quality and depth, Dr. Sondzo recommended continuous education, encouraging students to engage in reading, networking, and freelance work to build invaluable experience and consider entrepreneurship as a viable career path.
The entire initiative not only prepared the students for the workforce but also emphasized the importance of applying classroom knowledge in real-world scenarios—a sentiment captured well by ACI’s Nadège Makoubama.